Armoury Digital

As a digital marketing agency, we know once you have a great website set up, you need to get people to it if you are going to see a return on your investment.

Our experienced team can create an effective digital marketing campaign using a number of resources deployed, working together as part of a reliable system, based on battle tested strategies.

Digital marketing services

We can drive targeted prospects to your website by creating highly targeted and optimized campaigns with…

Pay Per Click (PPC)

Pay per click advertising allows you to instantly become visible and drive traffic to your website from search engines or websites where your potential clients spend time by bidding on keywords.

We can handle everything from researching what opportunities exist for your business, setting up your campaign, to monitoring and optimising your campaign to identify waste and maximise your return on investment.

The main platforms we focus on are…

Google Adwords

Pay per click advertising allows you to instantly become visible and drive traffic to your website from search engines or websites where your potential clients spend time by bidding on keywords.

We can handle everything from researching what opportunities exist for your business, setting up your campaign, to monitoring and optimising your campaign to identify waste and maximise your return on investment.

The main platforms we focus on are…

Facebook Ads

Facebook is by far the most popular social network in the world, with more than 1 billion people visiting and interacting on the site each month. Facebook collects a significant amount of information around their users allowing you to create highly targeted campaigns for driving traffic to your website.

Facebook ads are particularly powerful for promoting consumer products but can also be great for targeting B2B clients as everyone has a Facebook profile.

Retargeting

Retargeting Ads are a relatively new concept but equally powerful as the other PPC methods as they allow you to create targeted promotions, visible only to people who have already been to your website.

Retargeting Ads allow you to show special promotions to people who have been to your page already, it also has the effect of keeping you visible to people who were not in a position to buy when they were on your website but are planning to make a purchase in the future.

Search Engine Optimisation (SEO)

Search Engine Optimisation is all about getting your website to appear in search engines, Google, Bing, Yahoo… when people are searching for your business or products.

Achieving a high page rank is achieved by a mixture of things which are normally broken down into: On-site SEO, which is all the changes made on your website as search friendly as possible and Off-site which is about getting other trusted websites to link back to your pages which show search engines that you can be trusted.

Content Marketing & Social Media

Content Marketing is all about creating useful & original material around a digital marketing plan for interacting with your market. A successful Content Marketing strategy can be a powerful tool for your company, encouraging people to share your content to increase your visibility or to build your authority as you become a reference point in your market.

There are a huge range of mediums & factors that can be blended into an effective content marketing strategy: Search Engine Optimization, Pay Per Click Ads, Email Marketing, Podcasts, PR, Social Media, Video Marketing, Reports, Surveys, Forums… We can help you understand what will resonate with your market and how to go about creating a sustainable plan that you can track.

Monitoring and Improvement

We believe tracking the results from your marketing campaign is critical to getting you the best return possible.

We constantly use advanced analytics to tell you how visitors get to your website and which strategies are proving to be the most profitable and we constantly adjust the campaign accordingly.

Why Us?

“Anyone can wave a sword about on a battlefield but only generals can conduct effective campaigns that minimise losses and maximise results.”

We have experience and focused individuals who keep up with the trends and updates in the constantly evolving world of digital marketing so you can focus on delivering your products and services.

Our digital marketing services framework is about understanding the market based on data, driving targeted traffic and then closing sales or capturing leads.

We implement straight-forward digital marketing solutions are based on ‘best practices’; tools, ideas and systems created and honed by the savviest of Tech Start-ups who are focused on driving growth. We take these ideas and tailor them for SMEs who sell B2B in a range of markets, ensuring that you get the best return for your product or service from the thousands you’re spending on advertising.